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Zouk
Illustration & Animation-led Advertisement
Created a concept-driven reel for Zouk, centered around the idea that travel begins long before the journey itself. Using the duffel bag’s intricate patterns as a starting point, I developed a narrative where textures and visuals spark curiosity about the world beyond everyday life.
Concept
I explored how small visual cues, like a pattern or texture, can trigger a sense of curiosity about the world. Starting with Zouk’s duffel bag, I translated its detailed prints into minimal line illustrations that flow out of the bag.
Growing up reading Tinkle, this collaboration was extra special. Reimagining their universe for Children’s Day felt like reconnecting with the same curiosity that made me fall in love with drawing.
Tinkle also sent me a special limited-edition hamper filled with exclusive merch as part of the collaboration.
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