Project
Spatial Design
UltraPop
A spatial design for UltraPop, a famous snacks brand, popularly known for it's popcorn. The event was a music and food fest called The Local at Raipur, Chattisgarh.
The aim was to bring awareness about the brand and increase it's customer base, using a 15ft square space.
Popcorn is a light and happy snack, always consumed while being entertained! Movies? Popcorn. Gossip? Popcorn. Watching people quarrel? Popcorn. I worked on keeping the visuals as bright and eye-catching as possible. Who wouldn't be drawn to a 13 ft tall popcorn tub?
Being a personal fan of UltraPop made the project incredibly enjoyable. Designing a 15ft square space within a 5-day timeframe posed a challenging task and I navigated through multiple theme changes. The ultimate goal was to capture the vibrant and lively essence of the brand in the spatial design.
Key Learnings