Project
Branding, Visual Identity, Social Media
A Dubai-based adventure brand offering high-energy desert experiences - from quad biking and dune buggies to hot air balloon rides, helicopter tours, and curated luxury dinners.
Led the branding and visual identity for this project as part of my role at XMA Agency.
DXtreme
The logo is built around a bold “X”, symbolising extreme adventure and high-energy experiences.
A stylised Dubai skyline is integrated within the form, grounding the brand in its location while reflecting its premium, destination-led offerings.
#ba3a34
Flag Red
#ffffff
White
#000000
Black
Challenge
Brand Strategy
To build a distinctive identity for an adventure brand in Dubai’s saturated tourism space. The challenge was to create something bold and memorable that could capture the intensity of high-adrenaline activities. The identity needed to work across a wide range of offerings, from dune buggies and quad biking to luxury dinners and aerial experiences.
The strategy focused on creating a strong visual language that conveys energy, movement, and impact, while subtly anchoring the brand in Dubai as a destination. It balances bold, high-contrast elements with a refined structure, speaking to thrill-seekers.
