Project
Branding, Visual Identity, Packaging
Encouraging customers to stop and reflect, Pause is a brand that promotes the idea that skincare is not just a routine but a mindful journey, urging people to prioritize overall well-being.
Pause
Being a 'sage' brand archetype, Pause shares valuable information, insight and knowledge about what the human skin needs best, guiding customers to make informed decisions.
This archetype embodies patience and understanding. Adept at problem solving, Pause addresses challenges with a calm and rational approach.
Sage sitting cross-legged
Pause icon
Hands together as praying, forming pause icon
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Many believe achieving flawless skin requires reliance on skincare products, but the key lies in a holistic approach. Healthy skin results from evaluating your overall lifestyle - dietary choices, mental outlook, regular exercise, proper hydration and stress management play important roles in maintaining radiant skin.
Challenge
Pause encourages customers to pause and contemplate life. The solution to challenges lies within. During breaks, we naturally gravitate towards the outdoors, finding solace and wisdom in its beauty. The products resonate with this connection, fostering a deeper understanding of oneself.
Brand Strategy
Packaging
The packaging is inspired by the most serene landscapes and elements found in nature.
Embracing the rough and raw textures found on Earth, I chose brushes that mirrored these qualities for my illustrations.
Brush: Dry Ink, Procreate
Key Learnings
Drawing inspiration from nature was a fun part of this journey. I enjoyed searching for patterns around me and picking colours that resonated with the product benefits and illustration.