Project
Kajal Agrawal
Kajal Agrawal is a fashion brand that blends traditional and contemporary elements to bring extravagance without compromising on comfort.
The brand creates outfits that are rooted in Indian craftsmanship, but evolve to fit the modern wardrobe.
Branding, Visual Identity, Brandbook
Peacock
Letter K
Peacock feather / leaf (to depict sustainability)
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Challenge
In a world dominated by luxury Indo-Western brands, Kajal Agrawal prioritizes and celebrates the beauty of handcraft. It highlights the intricate details that often go unnoticed, offering a more thoughtful approach to fashion.
Introducing an Indo-Western brand that transcends occasion-specific limitations. Kajal Agrawal fuses Indian tradition with a modern and earthy aesthetic, by celebrating the creativity of Indian craftsmanship and redefining the boundaries of fashion with cultural fusion.
Brand Strategy
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Kajal is a bold name that grabs attention. Just like the national bird of India, the Peacock, it symbolises elegance in the most confident and fearless manner. Celebrated for it's stunning appearance, the bird is the epitome of grace and beauty.
In the brand's visual language, gentle aesthetics take center stage. Well-lit images and videos are complemented by soothing music as the backdrop. The focus remains on showcasing clothes on models, creating a serene experience that emphasizes carefully curated designs.
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Brand Book
Key Learnings
As a lover of indo-western fashion, ideating the logo for Kajal Agrawal was a heart-warming process - keeping in mind the simplicity of the brand and adding just the right amount of Indian-ness into the mix.